What is Athletic Director Simulator 3000?

ADS3000 is a computer game meant to simulate what it’s like to actually run a D-I athletic department. Players are asked to respond to dozens of scenarios that an AD might face, from hiring new coaches to fundraising, talent management to broadcast rights questions, facility improvements to angry parents, and more. Players must manage the department’s budget, their Directors’ Cup ranking, and their support on campus and among fans.

The game is text-heavy, and meant to resemble old games from the DOS and Apple IIe era of the 1980s.

How can I play Athletic Director Simulator 3000?

ADS3000 runs in a web browser. While the game was designed for desktop play on a PC or Mac, it can run on a mobile device. At a future date, the game may be released on Steam and potentially video game consoles, but for the immediate future, it is web-only.

Who is Athletic Director Simulator 3000 for? Why did you do this?

We spent the time and energy to build this game, primarily, to serve D1.classroom students. There have been dozens of excellent college sports video games over the last 20+ years, but generally, they don’t focus much on the key administrative decisions that go into running an athletic department. We wanted to make a fun way to help students understand the key issues in college sports…and how there usually isn’t a “right” answer that works every time.

During the development process, we also learned that many regular ol’ fans are excited about the game as well, and we wanted to make sure we could serve them as well.

We think this game will be fun and worthwhile for students, instructors, fans, indie developers, and more.

Okay, where do I go to actually PLAY the game?

Please insert the email address you used to sign up for D1.classroom below to receive access.